Workflow Automation

# Automate without limits.

Move data between 8,000+ apps, route requests, schedule reminders, and run AI agents — all without writing code. Build a Zap once, run it forever.

Start free with email Book a demo
Free forever for up to 100 tasks · No credit card needed
Customer onboarding New Stripe → Notion + Slack + Gmail On
S
Trigger · Stripe New customer subscription Plan: Pro · MRR ≥ $50
Live
+
⏷
Filter Only continue if MRR ≥ $50 Plan = "Pro" OR "Team"
Match
+
N
Action · Notion Create page in CRM database Title: {{customer.name}} · Status: Onboarding
Created
+
#
Action · Slack Send channel message To #wins · "🎉 New Pro: {{customer.name}}"
Sent
+
M
Action · Gmail Send welcome email Template: "Welcome to Pro" · From founder@
Queued

### Plays well with 8,000+ apps.

From the tools your team already uses to the ones IT hasn't sanctioned yet.
#
M
G
N
S
H
A
D
in
𝕏
▶
L
D
Gh
As
+7,985Live
Powering the back-of-house at
Spotify
Asana
Canva
Hims
Brex
Webflow
Build with Zapier

## Three primitives. Infinite workflows.

Triggers, filters, and actions — the same three pieces that already wire your team's tools together, now visual and shareable.

Zaps

### Multi-step workflows in plain English.

Drag a trigger, branch on conditions, fan out to multiple actions. Zapier handles the retries, the rate limits, and the auth tokens behind the scenes.

⚡When a new lead lands in HubSpot…Lead score > 60
⏷Filter by region — only US & EURouting rule v3
✦Then append a row to the Airtable pipeline basePlus a Slack ping to #sales
AI Agents

### AI that does the work — not just talks about it.

Build an agent that reads incoming tickets, drafts replies in your tone, and runs the right Zap to close the loop. No chatbot UI required.

Agent · Refund triage passed 2s
Agent · Customer reply drafter running 4s
Agent · Lead enrichment passed 1s
Agent · Invoice categorizer passed 3s
Explore AI Agents
Built for every department

## Recipes for the work nobody wants to do twice.

Sales
H→ #→ A

#### Route new leads to the right rep.

HubSpot lead → score in Zapier → Slack ping + Airtable row. No more lost intros.

Customer Success
S→ ⏷→ M

#### Onboard high-value customers automatically.

Stripe Pro subscription → filter by MRR → send welcome series in Gmail.

Marketing
𝕏→ G→ N

#### Track brand mentions across the web.

Twitter / X mentions → log to Sheets → flag the best for Notion social calendar.

Operations
M→ ⏷→ G

#### Turn email receipts into expense reports.

Inbox attachment → OCR via Zapier → append to monthly expense Sheet.

Product
L→ #→ N

#### Sync Linear → Slack → Notion changelog.

Linear status change → Slack channel update → auto-append to public changelog.

HR
Gh→ A→ M

#### New hire? Bring everyone along.

GitHub team add → Airtable HRIS sync → welcome email + 30-day check-in scheduled.

Pricing

## Start free. Pay only when you scale.

Every plan includes unlimited Zaps. You're charged on tasks — the actual work Zapier does for you.

Free
For individuals exploring automation
$0/mo

- 100 tasks / month
- 5 single-step Zaps
- 15-minute update window
- Access to all 8,000+ apps

Get started free
Pro
For makers shipping their own systems
$19.99/mo

- 750 tasks / month
- Unlimited multi-step Zaps
- 2-minute update window
- Filters, paths, webhooks

Start 14-day trial
Most popular
Team
For teams collaborating on automations
$69/mo

- 2,000 tasks / month
- Unlimited users
- Shared folders + app connections
- Premier support

Try Team free
Enterprise
For org-wide automation programs
Custom

- Volume task pricing
- SAML SSO + SCIM
- Annual security review
- Named CSM + 99.9% SLA

Talk to sales

### Build the workflow your team has been doing by hand.

Start free Browse 6,000+ templates
Design system reference

## Tokens that hold the warm canvas together.

Zapier's voice is warm-cream, deep-coffee, and one saturated orange. The palette is small on purpose — the brand sells confidence, not options.

### Color

Primary orange · Coffee ink ladder · Warm cream surface
Brand
primary
#ff4f00
on-primary
#fffefb
canvas
#fffefb
canvas-soft
#f8f4f0
mute
#c5c0b1
body-mid
#939084
Ink ladder (coffee-warm)
ink
#201515
ink-soft
#2f2a26
ink-mid
#36342e
body
#605d52
muted
#d6d2c7
primary-active
#e64500

### Typography

Degular Display (hero, eyebrow) + Inter (everything else). Sentence-case headlines.

Token | Sample | Spec
--- | --- | ---
display-xl | Hero headline | Degular · 56 · 500
display-lg | Section headline | Degular · 48 · 500
display-md | Sub-section heading | Degular · 32 · 500 · +1
display-sub-sm | Inter card titles | Inter · 24 · 600
eyebrow-uppercase | WORKFLOW AUTOMATION | Degular · 14 · 500 · +1
body-lg | Lead paragraphs at 20px / 400. | Inter · 20 · 400 · -0.2
body-md | Default body holds at 18 / 400. | Inter · 18 · 400
button-md | Start free | Inter · 18 · 600
button-sm | CONTACT SALES | Inter · 14.4 · 700

### Radius

md (12) for buttons + cards — the brand's middle-radius signature. Pill reserved for status badges.
none · 0
sm · 6
md · 12
pill · ∞

### Components

Default + active states only.
button-primary
Start free
button-secondary
Book a demo
button-tertiary
Browse templates
badge-pill
Trigger Live
text-input
card · cream
Filter by region — only US & EU
card · dark coffee
AI Agents do the work, not just talk.
pricing · featured
Team$69 / mo
app-node
#S N
View DESIGN.md ↗