26M UK customers
#1 5G availability — Ofcom 2026
4.7★Customer satisfaction
24/7 UK-based support
See the latest report
Pay monthly · SIM-only

## Find the plan
that fits your life.

Every plan includes 5G at no extra cost, free EU roaming, and our 30-day Network Promise. Change tier anytime. No early-termination fees ever.

### Essential

25GB
monthly data
£8/ month

- 5G included
- Free EU roaming
- Unlimited UK calls & texts

Choose Essential

### Standard

100GB
monthly data
£14/ month

- Everything in Essential
- 5G priority access
- Disney+ for 6 months

Choose Standard
Most popular

### Unlimited Lite

Unlimited
data · capped 10Mbps
£20/ month

- Unlimited 5G data
- Spotify Premium included
- VeryMe rewards
- Roaming in 80+ countries

Choose Lite

### Unlimited Max

Unlimited
data · full 5G speeds
£32/ month

- Top-speed 5G uncapped
- Apple One subscription
- 5G personal hotspot
- UK-based concierge

Choose Max
My Vodafone

## Your account,
uncluttered.

One sign-in. Every line, every device, every bill. See your usage, upgrade your plan, and manage extras from anywhere — no waiting in a call queue.

Mobile · Unlimited Max
87.2 GB used this month
Resets in 14 days · No throttle
15 of 30 days Unlimited
Offer
Add a tablet for £8/mo.
12-month deal · iPad-compatible 5G SIM bundle.
Add line
Recent activity · Ledger
April bill · paid£32.00
Roaming Spain · 4 days£0.00 included
Apple One subscription Included
VeryMe reward redeemed−£5.00
Why Vodafone

## Built on the network
the country depends on.

Hospital alerts. Field-engineer radios. Logistics tracking. The taxi that just took you home. When the things that matter need to connect, they connect through us.

- £2.3bn
  Invested in UK network in 2025
- 99.97%
  5G uptime — independently audited
- 26M
  Customers and counting
- 2,400
  Engineers, on-call 24/7

#1
Ofcom mobile reliability index 2026
+38%
Rural 5G coverage growth in 12 months
A+
Sustainability rating · CDP 2025
£0
EU roaming, on every plan
News & stories

## Bringing more of the
future to more people.

5G

### Standalone 5G is live in 600 more towns.

The next generation of 5G — faster handoff, lower latency, longer battery life — has just expanded to half a million more homes.

Read more
Sustainability

### Every mast in the UK now runs on renewables.

26,000 sites. Zero grid-based fossil energy. The largest renewable transition in European telecoms — completed two years ahead of plan.

Read the report
Customer story

### "Our family-run pub got back online in 90 minutes."

When fibre failed during a Saturday rush, the Wheatsheaf in Devon switched to 5G backup. Service didn't stop. A small story about a big network.

Watch the film
Part B · Design system reference

## The Vodafone system,
in one page.

One red, one near-black, one display sans at weight 800. Pill CTAs on everything, the speechmark orb in the centre. Below: every token Part A is built on.

### Color

#### Brand & Accent

Vodafone Red
#e60000 · --primary

#### Surface

Canvas
#ffffff
Canvas Soft
#f2f2f2
Ink
#25282b · hero / footer

#### Text

Ink (text)
#25282b
Body
#7e7e7e · secondary
Mute
#bebebe · placeholder
On Dark
#ffffff

### Typography

Token | Sample | Size · Weight
--- | --- | ---
`display-hero` | STAY CONNECTED | 144 · 800 · uppercase
`display-xxl` | TOGETHER WE CAN | 126 · 800 · uppercase
`display-xl` | UNLIMITED 5G | 90 · 800 · uppercase
`display-lg` | Find the plan that fits. | 48 · 300
`display-md` | Your account, uncluttered. | 40 · 300
`display-sm` | Unlimited Max | 32 · 700
`display-xs` | Story card heading | 24 · 700
`eyebrow` | WHY VODAFONE | 16 · 800 · uppercase
`body-lg` | Lead paragraph copy lives at this size. | 22 · 400
`body-md` | Default paragraph body. | 18 · 400
`body-sm` | Secondary body and nav labels. | 16 · 400
`caption-uppercase` | FOOTER METADATA | 12 · 600 · 0.57

The contrast between weight 800 (uppercase shout) and weight 300 (calm sentence) IS the brand's typographic story. Inter substitutes for the proprietary Vodafone face.

### Radius

none
0px
xs
1px
sm
6px
card
6px
pill-md
32px
pill-lg
60px · CTA
full
circle

Every CTA uses `pill-lg` 60px. Cards stay at `card` 6px. The brand never uses square corners on interactive elements.

### Components

Buttons · primary / outlines
Buttons · on dark
Speechmark orb · brand anchor
Badge chips
5G Customer story Sustainability
Text input
Hero band · red
TOGETHER WE CAN
View DESIGN.md ↗