Build a business · grow it

# Sell to anyone,
from anywhere.

A unified commerce platform that connects your storefront, social, marketplace, and in-person sales — and lets one inventory follow the customer wherever they go.

Powering over a million merchants in 175 countries
Allbirds Heinz Gymshark Mattel Staples Kotn Hasbro
Commerce, end to end

## One platform, every channel.
One inventory, every sale.

From the storefront to the warehouse to the customer's door — the same product, the same order, the same customer profile, in one place.

Storefront builder

### Drag, drop,
ship.

Beautiful storefronts in minutes. 100+ themes, every page customizable without code.

Checkout

### The world's
highest-converting checkout.

Aloe Mat$48.00
Mug, ceramic$22.00
Shipping Free
Total$70.00
Payments

### Get paid, in any currency.

Accept Shop Pay, Apple Pay, Google Pay, credit, debit and 100+ payment methods worldwide.

Shop Pay
Apple Pay
Google Pay
+ 100 more
Admin

## A back office that scales with you.

Orders, customers, inventory, marketing — everything in one workspace your whole team can use.

Aloe Studio

## Orders

Total orders
2,847
↑ 12.4%
Conversion
3.2%
↑ 0.4%
Avg order value
$82.40
↓ 1.1%
Sessions
88,210
↑ 8.6%

### Sales over time

Last 30 days · $234,820
Order
Customer
Status
Total
#3128
Alma Carrera
Paid
$148.00
→
#3127
Yuki Tanaka
Pending
$84.00
→
#3126
Marc Vandenberg
Paid
$220.00
→
#3125
Priya Anand
Cancelled
$36.00
→
#3124
Olu Adetola
Paid
$74.00
→
Shop App · marketplace reach

### 50 million shoppers,
already shopping.

The Shop app puts your storefront in front of millions of buyers who are already looking for products like yours. No new ads needed.

Featured for you
Following
Categories
Sale
Built for growth

## Everything you need.
Right where you need it.

Inventory

### Track stock in real time.

One inventory across every channel. Reserve, reorder, and route from a single source of truth.

Inventory tools →
Marketing

### Email, SMS, social — together.

Targeted campaigns, automated flows, and analytics powered by your customer data.

Marketing suite →
Apps

### An app for every need.

Over 8,000 verified apps to extend your store — shipping, accounting, design, fulfillment, support.

Visit the App Store →
Pricing

## Start free.
Pay as you grow.

Try Shopify free for 3 days, no credit card required. Choose the plan that fits when you're ready.

#### Starter

$5USD / month — for selling on social

- Shop product card on socials
- Linkpop link-in-bio
- Email & chat support
- 2.0% Shop Pay fees

#### Basic

$29USD / month — most popular for new stores

- Full online store
- 2 staff accounts
- 4 inventory locations
- 24/7 support
- 2.9% + 30¢ online fees

#### Shopify

$79USD / month — growing brands

- Everything in Basic
- 5 staff accounts
- Lower transaction fees
- Professional reports
- Abandoned cart recovery

#### Advanced

$299USD / month — scaling teams

- Everything in Shopify
- 15 staff accounts
- Custom reports
- Third-party calculated shipping
- Lowest transaction rates

Get started

## Try Shopify free
for 3 days.

No credit card. No commitment. Just a store, set up and ready to sell.

Design system

## Two canvases, one pill.

Black for cinematic stories. Cream for transactional flows. Aloe and pistachio greens live only on the light track. Thin display weight (300) is the editorial signature; OpenType ss03 is on everywhere.

Color 18 tokens · two-track palette

#### Brand & Accent

Primary / Ink
#000000
Aloe
#c1fbd4
Pistachio
#d4f9e0
Link Mint
#99b3ad

#### Surface

Canvas Night
#000000
Night Elev.
#0a0a0a
Elev. Dark
#1e2c31
Canvas Light
#ffffff
Canvas Cream
#fbfbf5
Hairline Light
#e4e4e7

#### Shade Ladder

Shade-30
#d4d4d8
Shade-40
#a1a1aa
Shade-50
#71717a
Shade-60
#52525b
Shade-70
#3f3f46
Hairline Dark
#1e2c31

#### Cool Link Tones (footer / on-dark muted)

Cool-1
#9dabad
Cool-2
#9797a2
Cool-3
#bdbdca
Typography Neue Haas Grotesk Display (Inter at thin) · Inter Variable

Token | Spec | Sample
--- | --- | ---
display-xxl | 96px · 330 · 1.0 · +2.4 | Sell to anyone
display-xl | 70px · 330 · 1.0 | From anywhere
display-lg | 55px · 330 · 1.16 | Start free
display-md | 48px · 330 · 1.14 | Two canvases
heading-xl | 28px · 500 · 1.28 · +0.42 | Pricing tier
heading-lg | 24px · 400 · 1.14 · +0.36 | Card title
heading-md | 20px · 500 · 1.4 · +0.3 | Section sub-head
body-lg | 18px · 550 · 1.56 | Lead paragraph.
body-md | 16px · 420 · 1.5 | Default body sentence.
caption | 14px · 500 · 1.49 · +0.28 | Helper copy
micro | 13px · 500 · 1.5 · -0.13 | Pricing fine print
eyebrow-cap | 12px · 400 · 1.2 · +0.72 · UP | Build a business

Radius Pill 9999px for all buttons
xs
4px · inputs
sm
5px
md
8px · cards-sm
lg
12px · pricing
xl
20px · hero photo
pill
9999px · buttons
Components Buttons · inputs · cards · tags
Buttons — pill hierarchy
On-dark pills
Pill tags & chips
Inventory Marketing Neutral
Text input
Pricing card (default)

#### Basic

$29
USD / month
Pricing card (featured)

#### Featured

$79
Most popular
Cinematic feature card

### A checkout that converts.

Shop Pay, Apple Pay, Google Pay — all the methods customers expect, all on one fast checkout.

Subtotal$140.00
Total$148.40
View DESIGN.md ↗