Maranello · Since 1947

# We do not sell cars.
We sell numbers
worth dreaming of.

Mille cavalli. Due secondi e mezzo. Dodici cilindri. A thousand horses · Two and a half seconds · Twelve cylinders

01
01 Range-Topping Hybrid PHEV · AWD

## SF90 Stradale

La Ferrari più potente di sempre. — The most powerful Ferrari ever: a twin-turbo V8 and three electric motors, named for ninety years of the Scuderia.

Silhouette study · not to scale
1000cv
Potenza Combinata
2.5s
0–100 km/h
340km/h
Top Speed
V8
Twin-Turbo · 3 990 cc

Four digits of power, first of its name. The plug-in hybrid architecture exists for one reason only: there was no other way to reach one thousand.

Configure SF90 Technical Dossier
02
02 Berlinetta V6 Hybrid · RWD

## 296 GTB

Definisce il divertimento di guida. — Six cylinders at 120 degrees, and the rediscovery of fun as an engineering target.

Silhouette study · not to scale
830cv
Potenza Combinata
2.9s
0–100 km/h
8500rpm
Redline
V6
120° Hot-V · 2 992 cc

The engineers call the engine "piccolo V12" — a little V12 — for how it sings past eight thousand. The first six-cylinder road car to wear the prancing horse.

Configure 296 GTB Hear the V6
03
03 Quattro Porte, Quattro Posti V12 · AWD

## Purosangue

Purosangue — thoroughbred. Four doors, four seats, and a naturally aspirated V12 with no apologies.

Silhouette study · not to scale
V12
Aspirato · 6 496 cc
725cv
Max Power
3.3s
0–100 km/h
8250rpm
Redline

While the industry downsizes, Maranello put its largest engine in its most practical car. Twelve cylinders is not a spec here — it is a position.

Configure Purosangue The V12 Story
Heritage · 1947 → 2026

## Every era has one number people remember.

Seventy-nine years compressed into five machines. Each one moved the line for what a road car was allowed to be.

1947
125 S
The first Ferrari. A 1.5-litre V12 — twelve cylinders from day one.
1962
250 GTO
Thirty-six built. Now the most valuable car ever sold.
1987
F40
The last car Enzo approved. 478 cv, no carpets, no excuses.
2002
Enzo
Formula 1 technology in a road car, named after the founder.
2019
SF90 Stradale
The first series-production hybrid. One thousand cavalli.
⟶ 2026 La storia continua. The next number is already on a dyno in Maranello.
Scuderia Ferrari HP · Formula 1

## Noi siamo la Scuderia.

The only team to start every Formula 1 season since 1950. The road cars pay for the racing. The racing is the point.

16
Constructors' Titles
15
Drivers' Titles
249+
Grand Prix Wins
1950
Every Season Since
Design System Reference

## Numbers set like couture

The structural idea of this study: Ferrari's identity does not live in photographs — it lives in figures. So the page treats performance data as the hero asset, set in Didone serifs at display sizes on a near-black stage, with Rosso Corsa rationed like a scarce material and one drop of Giallo Modena.

View source ↗

### Color

Near-black carbon canvas, warm ivory text, and exactly one saturated red. Rosso Corsa appears small (rules, kickers, the hero figure) everywhere except a single full-bleed Scuderia band. Giallo Modena — the shield's ground — is used in drops: a rule, a dot, one statistic.

Rosso — Rationed
Rosso Corsa
#DA291C
Rosso Vivo
#FF3B2D
Rosso Cupo
#8E1409
Body Red
#4A0C07
Giallo Modena
#FFF200
Carbon Canvas
Nero Pista
#0A0A0B
Raised
#101012
Card
#151517
Grigio Body
#2C2C31
Hairline
Ivory · 9%
Avorio — Warm Text
Avorio
#F4F1EA
Body
#E8E4DC
Muted
#A39C91
Dim
#6B665E
Ink on Ivory
#141210

### Typography

Bodoni Moda carries everything that matters: model names, performance figures, italic Italian asides. Inter does the quiet work — labels are small, uppercase and widely tracked, so the serif numerals read even larger by contrast. The figure is the headline; the label is the footnote.

Token | Sample | Size | Face | Role
--- | --- | --- | --- | ---
--figure-hero | 1000 cv | 56–104px | Bodoni 600 | Performance figures
--model-name | SF90 Stradale | 58–138px | Bodoni 600 | Model names
--tagline-it | La Ferrari più potente di sempre | 19–26px | Bodoni Italic | Italian taglines
--body | The road cars pay for the racing. | 14–16px | Inter 400 | Prose
--label | Combined Power | 10.5–12px | Inter 600 · +2.6 tracking | Spec labels, nav
--kicker | Maranello · Since 1947 | 11px | Inter 600 · +4 tracking | Section eyebrows

### Radius

Edges are machined, not rounded. Surfaces and figures sit at 0; interactive elements get 2–4px so they don't look like print errors; the pill exists only for small tags. Anything softer would betray the carbon.

Surfaces · Figures
0px
Buttons
2px
Inputs
4px
Tags only
999px

### Components

One red button per view — like one red car per garage. Everything else is hairline-outlined ivory on carbon. The spec block is the signature component: serif figure, italic unit, tracked label, divided by hairlines, never boxed in a card.

##### Buttons

Configure Technical Dossier Book a Test Drive

##### Spec Block

830cv
Combined Power

##### Tags & Kickers

PHEV V12 AWD
02 Berlinetta

### Voice & Tone

Ferrari copy speaks in declarations, not features. Italian comes first when the emotion matters; English follows like a translation in a museum. Numbers are stated bare — never "up to", never "approximately".

##### Declarative

"La Ferrari più potente di sempre."
Not "one of the most powerful". The superlative or silence — hedging is for other brands.

##### Italian First

"Noi siamo la Scuderia."
Italian is the voice; English is the subtitle. Cavalli, not horsepower. Rosso, not red.

##### Numbers as Poetry

1000 · 2.5 · V12
A figure set large enough needs no adjective. The spec sheet is the love letter.
View source ↗